Breakfast that’s good for the planet.

At Blue Frog we’re continuously looking for ways to reduce our environmental footprint.

We know we have an incredible opportunity and responsibility to make Blue Frog as sustainable as possible. Follow us on our journey as we work to continuously improve our business and create a positive impact for our environment and community.

Because breakfast tastes better when it’s helping the planet too.

Environment

The actions we take and the things we buy create carbon emissions. Offsetting is a simple way of balancing out the carbon we produce, by supporting projects that reduce it.

We have a massive target to have Zero Waste to Landfill by 2025. A bold statement to make we know, but we see it as part of our duty in caring for our planet. Keep up to date as we progress on this part of our sustainability journey.

We contribute to native forest planting in Fiordland (cool right!) which you can read more about here.

And not only are we offsetting our carbon, we are actively reducing our footprint by using electricity that is 100% sustainably sourced.

We are proud to be certified carbon POSITIVE by Ekos – meaning we have measured and offset 120% of our carbon footprint.

Previous
Next

Community

A person is judged by the company they keep and at Blue Frog we like to be in good company. That’s why we partner with damn good people, doing damn good things. 

Wellington City Mission

Wellington City Mission

We have partnered with Wellington City Mission to stock their Social Supermarket shelves with our Blue Frog cereal. They do an amazing job providing food to those in need and we are so excited to be a part of this. 

More about Wellington City Mission

Living Wage

Living Wage

We highly value every single one of our workers, which is why we are proud to be living wage accredited. Just one step towards helping reduce poverty in New Zealand.

Find more about Living Wage

Kiwi Harvest

Kiwi Harvest

Rather than throwing our not-so-pretty batches of cereal to landfill, we send it to KiwiHarvest where they give it to those in need. Reducing food waste and providing food security all in one.

More about Kiwi Harvest

Diversity and Inclusion

Diversity and Inclusion

Here at Blue Frog we are all about celebrating YOU. We truly embrace diversity and inclusion and promote a flexible and supportive work environment that meets the needs of our people and business.

More about Diversity & Inclusion

Be. Accessible

Be. Accessible

Everyone deserves to have the opportunity to participate equally, no matter what. By partnering with Be. Accessible we’re creating a world where everyone whatever their accessibility need, is celebrated. Because we’re all about possibility rather than limitation, innovation over the status quo. 

More about Be. Accessible

Previous
Next

Innovation
is at the heart of what we do.

Whether it’s using cutting edge probiotics or premium marine collagen in our cereals, we’re always looking for ways to make your breakfast that little bit better.

We like to bend the rules which is why we’re constantly imagining new flavours, and re-imagining old favourites.

Because you’re not boring and neither should your breakfast be.