What's your Worth
on this Earth?

Blue Frog was named by founder and chief flavour creator Scotty Baragwanath who was nicknamed Frog growing up because of his long, lanky legs. Scotty got his first fry pan at five years old and used to try out his new creations on his brothers, sisters and the girl next door – they were a tough crowd. Scotty still loves experimenting with flavours and is passionate about how the ritual of sharing food brings people together.

Meet Blue Frog FounderScotty Baragwanath

When founding Blue Frog, Scotty Baragwanath set out to do something worthwhile. Something different.

He wanted to create the best tasting cereal in the world. A product that’s WORTH waking up for.

Blue Frog Breakfast is a start to the day that empowers you to live your best life, be the best version of yourself – find your worth on this earth! 

"Dance like everybody is watching."

"Love like you’ve been hurt before."

"Sing like everyone can hear. "

"Live like earth matters."

"Eat like you’re worth it."

New Zealand’s
most awarded breakfast cereal

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