Natural ingredients and bold flavours.

Boldly
following our hearts
and breaking the rules.

We source ground-breaking ingredients from across the globe to create a taste explosion that’s packed with goodness. The latest science, the best ingredients – we’re on it. Because the truth is, we just like to bring joy and a little bit of magic into our food and the lives of people around the world.

Taste
the Blue Frog
Boom

A product for conscious consumers, Blue Frog products use natural and organic ingredients that are sustainably sourced and grown, are low sugar, high protein, and offer grain free and gluten free options. We source what we can here in New Zealand and take great pride in finding the best flavours, naturally created – so if we can’t source it locally, we scour the world to find the right blend of flavour and healthy goodness!

All natural ingredients

We’re founded on the simple premise that what’s good for you should taste good too. Blue Frog is a blend of carefully sourced, all natural ingredients put together in ways that will have you leaping out of bed. Which is why we use only the best ingredients from the finest sources – they’re worth waking up for. 

More about Heilala Vanilla

Heilala Vanilla

We understand that to make the best tasting cereal, you need to start with the best ingredients. That’s why we use only the world’s best vanilla - Heilala Vanilla. Hand pollinated, sustainably harvested and traditionally cured and dried, Heilala Vanilla is authentic and bursting with flavour. It’s a no brainer, flavour creator!  
Find more about Heilala Vanilla

More about Harraways

Harraways

If your main ingredient is oats, you better make sure they’re the finest of them all. Which is why each week we have a Harraways delivery to our factory. And with their commitment to a sustainable business approach now and for the future, we are proud to have them in our cereal.
Find more about Harraways

More about Fresh As

Fresh As

Not many can give a freeze-dried crunch quite like Fresh As. They dry the raspberries and plums and we mix them in, giving our cereal a fresh zing to brighten up your morning.
Find more about Fresh As

More about Hemp New Zealand

Hemp New Zealand

A handful of seeds and a very big dream was all it took for Hemp New Zealand to be born. Their mission? To create a pristine environment for the health and wellbeing of all life. We like that, which is why we created the world’s first ever probiotic porridge using their creamy hemp seeds.
Find more about Hemp Farm

Share your BOOM

BOOM your buds with Blue Frog Breakfast #boomyourbuds

@greenkai_ took some of our cereal for a (taste) test drive. Paired with fruit and coconut yoghurt - delicious!
#bluefrogbreakfast #worthwakingupfor
These Apricot muesli bars are the perfect addition to your work or school lunchbox. Made using our luscious Apricot, Almond, Vanilla & Hemp cereal, they have all the goodness you need in one bite 😋 find the recipe a few posts back! 🙌

#bluefrogbreakfast #worthwakingupfor
We go to bed thinking of breakfast too... 👀  especially when we're waking up to a yummy combo like @jaimeeatoneats! 💛

#bluefrogbreakfast #worthwakingupfor
If you're needing some recipe inspo for your Pink Ribbon Breakfast this month, why not give our Raspberry Smoothie Parfait a go! 🎀 Something beautiful to have on your table using our Raspberry granola. 🌸
You can find the recipe on our blog via the link in our bio. And don't forget to use DISCOUNT CODE BFPINK on our site for all of May to get 10% off everything pink! 💕

#bluefrogbreakfast #worthwakingupfor #pinkribbonbreakfast
FREE BREAD!!!!! 
DO WE HAVE A DEAL FOR YOU.
Order a bag of our new Keto Almond, Peanut & Raspberry cereal, and we'll throw in a bag of Keto @venerdi_bread for you too! 🍞 We've only got 50 loaves to give, so we recommend you get in quick... 🏃

*Max one loaf per order. 

#bluefrogbreakfast #worthwakingupfor #keto #giveaway
A drizzle of honey is a fine way to top off your porridge bowl. 🍯 Made with nothing but the goodness of natural, sustainably-sourced ingredients, our porridges are a wholesome start to your day. The best part? They only take 5 minutes to whip up! 😍

#bluefrogbreakfast #worthwakingupfor
The sweaters are starting to come out, and so should the porridge bowls. ❄️ Our porridges are ready in 5 minutes, all you need is a little heat and a little liquid. Easy peasy. 🥄

#bluefrogbreakfast #worthwakingupfor
Australia, listen up! ✨ Our super tasty Keto Almond, Peanut & Raspberry cereal is now on Woolies shelves!! With just 1gm sugar and 4gm carbs per serve it's the perfect accompaniment to anyone's day. 🥄 Use the store locator on our website to find your nearest stockist! ✨

#bluefrogbreakfast #worthwakingupfor #bluefrogaus
POV: what my cereal bowl sees every morning. 👀 @annaaabuchanan can't stop smiling when her breakfast looks this good and we don't blame her! 🥄 
#bluefrogbreakfast #worthwakingupfor
This month is PINK RIBBON BREAKFAST MONTH 🎀 to help you create your own pink ribbon breakfast, we're offering a discount on ALL PINK CEREALS this month! Use discount code 'BFPINK' at checkout to get a sweet 10% off our Raspberry cereals and syrup! A little treat for a very special cause. ❤️ To find out more head to the link in our bio. 

#bluefrogbreakfast #worthwakingupfor #PinkRibbonBreakfast
They're not strictly ANZAC cookies, but they use cereal made in NZ that's enjoyed by people in NZ & Aussie. And they're just damn tasty, need we say more!? Try these (ANZAC) Keto Breakfast Cookies this weekend! 🍪

Recipe via the link in our bio. 

#worthwakingupfor #bluefrogbreakfast
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