Natural ingredients and bold flavours.

Boldly
following our hearts
and breaking the rules.

We source ground-breaking ingredients from across the globe to create a taste explosion that’s packed with goodness. The latest science, the best ingredients – we’re on it. Because the truth is, we just like to bring joy and a little bit of magic into our food and the lives of people around the world.

Taste
the Blue Frog
Boom

A product for conscious consumers, Blue Frog products use natural and organic ingredients that are sustainably sourced and grown, are low sugar, high protein, and offer grain free and gluten free options. We source what we can here in New Zealand and take great pride in finding the best flavours, naturally created – so if we can’t source it locally, we scour the world to find the right blend of flavour and healthy goodness!

All natural ingredients

We’re founded on the simple premise that what’s good for you should taste good too. Blue Frog is a blend of carefully sourced, all natural ingredients put together in ways that will have you leaping out of bed. Which is why we use only the best ingredients from the finest sources – they’re worth waking up for. 

More about Heilala Vanilla

Heilala Vanilla

We understand that to make the best tasting cereal, you need to start with the best ingredients. That’s why we use only the world’s best vanilla - Heilala Vanilla. Hand pollinated, sustainably harvested and traditionally cured and dried, Heilala Vanilla is authentic and bursting with flavour. It’s a no brainer, flavour creator!  
Find more about Heilala Vanilla

More about Harraways

Harraways

If your main ingredient is oats, you better make sure they’re the finest of them all. Which is why each week we have a Harraways delivery to our factory. And with their commitment to a sustainable business approach now and for the future, we are proud to have them in our cereal.
Find more about Harraways

More about Fresh As

Fresh As

Not many can give a freeze-dried crunch quite like Fresh As. They dry the raspberries and plums and we mix them in, giving our cereal a fresh zing to brighten up your morning.
Find more about Fresh As

More about Hemp Farm

Hemp Farm

A handful of seeds and a very big dream was all it took for Hemp Farm to be born. Their mission? To create a pristine environment for the health and wellbeing of all life. We like that, which is why we created the world’s first ever probiotic porridge using their creamy hemp seeds.
Find more about Hemp Farm

Share your BOOM

BOOM your buds with Blue Frog Breakfast #boomyourbuds

***GIVEAWAY***
We want to save you having to think about what to have for breakfast AND dinner, so we’ve teamed up with @woop_nz to give someone a Foodie box for 2 people - 3 nights + some Blue Frog cereal!!! 🥄 
To be in to win all you have to do is like this post, tag your breakfast / dinner buddy (make sure you’re both following @woop_nz and @bluefrogbreakfast) and tell us what you would cook for them 🧑‍🍳👨‍🍳 
You can comment more than once to increase your chances of winning! 🌻

Competition closes 5pm Friday 17th September. Open to NZ only.
Tomorrow is *Dad’s Day* and what a better treat than paaaancaaaakes. 🥞 Try this yummy recipe topped with our Peanut Butter, Cacao and Raspberry, a worthy celebration for any male in your life 🤍 recipe on our website now! 😋 

#bluefrogbreakfast #worthwakingupfor
SAME GREAT TASTE. GREAT NEW BAG. 

We’ve given our Coco Munch a Blue Frog facelift. Isn’t he the cutest?! With 60% less sugar* your kids will love the taste without the sugar high 😳

Look out for me in Countdown stores nationwide. 🐸 

#kids #worthwakingupfor #bluefrogbreakfast
***COMPETITION TIME***
With no cafe brunching on the cards, we want to help brighten your breakfast. Be in to WIN 1 of 5 packs of our BRAND NEW Triple Nut granola 🥜 Just like this post, tag a friend (make sure you’re both following us!) and tell us what you eat your granola with to be in the draw 😍 🥄 

Open to NZ only. Closes 8pm Weds 1 Sep.

#worthwakingupfor #bluefrogbreakfast
Simply beautiful breakfast inspo from @claudiafrew. Try our BRAND NEW Triple Nut & Cinnamon Crunch granola with some fresh yoghurt and nut butter. Ooooh yeah. 🥜🥄

#worthwakingupfor #bluefrogbreakfast
Our brand new granola has landed!!! She’s salty, sweet, crispy, crunchy and hella tasty. Make your weekend a little bit special and get your hands on it via our website now. This is one that’s definitely Worth Waking Up For. 😋 🥄 

#bluefrogbreakfast #worthwakingupfor
Looking to beat the lockdown boredom? Try this epic Salty Caramel Cheesecake Slice recipe from @alittlepositivityeveryday using our Coco Munch cereal! 🤤 And don’t forget to tag us in your creations! 🥄 

#WorthWakingUpFor #bluefrogbreakfast

Recipe here....

THE BASE:
~ 2 1/2 cups Blue Frog Coco Munch
~ 5 dates, soak to soften 
~ 1/4 cup melted coconut oil 
~ 1 tbsp maple syrup 

THE CARAMEL CHEESECAKE LAYER:
~ Half can whipping coconut cream @naturescharm (store in fridge overnight) 
~ 2 tbsp biscoff spread (can substitute with nut butter)
~ 1 tsp coconut oil 
~ 1/2 tsp sea salt

THE METHOD:
1. In a food processor, roughly blitz all the ingredients for the base (Avoid too fine to reserve crunchy texture)
2. Line baking paper in a loaf tin and press base mixture firmly to bind
3. Melt biscoff spread with coconut oil  in the microwave for 1 min and stir for a smooth texture
4. Whip your coconut cream as instructed and stir in your biscoff spread (allow biscoff spread cool down before stirring in your cream to prevent splitting)
5. Sprinkle sea salt in and spread the caramel layer on top of your base 
6. Set in the fridge for 2-4 hours before slicing
7. Serve up with some biscoff biscuit crumbs and sprinkle more sea salt 
8.  Makes 8 slices 😋
A bowl of our delicious @bluefrogbreakfast Raspberry Porridge with aaaaaall the toppings. This is Worth Waking Up For. 🥳🥳
Cantabrians! 🚩
This weekend we’re in YOUR part of town – come see us at the @gogreenexpo and get your mitts on some cereal.
PLUS we just might have something completely brand new for you to try… 🙊 🙊
And if you don’t have your ticket yet… we’ve got you. Comment below tagging a friend and you’ll have the chance to win a ticket for you both!
We can’t wait to see all you cereal lovers 🥄 🥄
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