Natural ingredients and bold flavours.

Boldly
following our hearts
and breaking the rules.

We source ground-breaking ingredients from across the globe to create a taste explosion that’s packed with goodness. The latest science, the best ingredients – we’re on it. Because the truth is, we just like to bring joy and a little bit of magic into our food and the lives of people around the world.

Taste
the Blue Frog
Boom

A product for conscious consumers, Blue Frog products use natural and organic ingredients that are sustainably sourced and grown, are low sugar, high protein, and offer grain free and gluten free options. We source what we can here in New Zealand and take great pride in finding the best flavours, naturally created – so if we can’t source it locally, we scour the world to find the right blend of flavour and healthy goodness!

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All natural ingredients

We’re founded on the simple premise that what’s good for you should taste good too. Blue Frog is a blend of carefully sourced, all natural ingredients put together in ways that will have you leaping out of bed. Which is why we use only the best ingredients from the finest sources – they’re worth waking up for. 

More about Heilala Vanilla

Heilala Vanilla

We understand that to make the best tasting cereal, you need to start with the best ingredients. That’s why we use only the world’s best vanilla - Heilala Vanilla. Hand pollinated, sustainably harvested and traditionally cured and dried, Heilala Vanilla is authentic and bursting with flavour. It’s a no brainer, flavour creator!  
Find more about Heilala Vanilla

More about Harraways

Harraways

If your main ingredient is oats, you better make sure they’re the finest of them all. Which is why each week we have a Harraways delivery to our factory. And with their commitment to a sustainable business approach now and for the future, we are proud to have them in our cereal.
Find more about Harraways

More about Fresh As

Fresh As

Not many can give a freeze-dried crunch quite like Fresh As. They dry the raspberries and plums and we mix them in, giving our cereal a fresh zing to brighten up your morning.
Find more about Fresh As

More about Hemp New Zealand

Hemp New Zealand

A handful of seeds and a very big dream was all it took for Hemp New Zealand to be born. Their mission? To create a pristine environment for the health and wellbeing of all life. We like that, which is why we created the world’s first ever probiotic porridge using their creamy hemp seeds.
Find more about Hemp Farm

Share your BOOM

BOOM your buds with Blue Frog Breakfast #boomyourbuds

Pic’s Peanut Butter Crunch Granola - officially Pic approved ✔️

#BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

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Pic’s Peanut Butter Crunch Granola - officially Pic approved ✔️ #BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

👀 RUN, don’t walk!

30% off absolutely all Blue Frog Breakfast is live now

Use code FRIDAY23 at checkout, don’t forget to select free shipping if your order is over $50

#BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

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👀 RUN, don’t walk! 30% off absolutely all Blue Frog Breakfast is live now Use code FRIDAY23 at checkout, don’t forget to select free shipping if your order is over $50 #BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

@harriet_well making us hungry with her recipe for a high protein chia pudding topped with a sprinkling of our granola 🥄🥜

Ingredients:

🌱 2 Tbsp chia seeds
🥣 2 Tbsp Greek yoghurt
🥛 1/4 cup almond milk

Toppings:

🫐 Frozen blueberries
🍌 Banana
🥣 Sprinkle of Blue Frog
🥜 Peanut butter

Method:

In a bowl mix together chia seeds, yoghurt and milk until combined. Let soak for 30mins or overnight. Top with granola, peanut butter, banana and frozen berries.

Now that’s what we call worth waking up for!

#BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

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@harriet_well making us hungry with her recipe for a high protein chia pudding topped with a sprinkling of our granola 🥄🥜 Ingredients: 🌱 2 Tbsp chia seeds 🥣 2 Tbsp Greek yoghurt 🥛 1/4 cup almond milk Toppings: 🫐 Frozen blueberries 🍌 Banana 🥣 Sprinkle of Blue Frog 🥜 Peanut butter Method: In a bowl mix together chia seeds, yoghurt and milk until combined. Let soak for 30mins or overnight. Top with granola, peanut butter, banana and frozen berries. Now that’s what we call worth waking up for! #BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

This one’s for our Blue Frog cereal killers 🥄 🥜

#BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

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This one’s for our Blue Frog cereal killers 🥄 🥜 #BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

Getting nutty over a bowl of @picspeanutbutter peanut butter crunch 🥜🥄 Scotty says get your nan some granola!

#BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

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Getting nutty over a bowl of @picspeanutbutter peanut butter crunch 🥜🥄 Scotty says get your nan some granola! #BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

@tcantcook with the good looking granola 🥄☀️

#BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

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@tcantcook with the good looking granola 🥄☀️ #BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

A bowlful of morning goodness with a sprinkling of Blue Frog Macadamia & Manuka by @whywerforever1 🥄

#BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

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A bowlful of morning goodness with a sprinkling of Blue Frog Macadamia & Manuka by @whywerforever1 🥄 #BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

Granola STACKS worth waking up for featuring our Raspberry, Chia & Vanilla Granola

Blue Frog + vanilla yogurt + berry compote + passionfruit

@georgia_mayor_ showing us how it’s done 🥄

#BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

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Granola STACKS worth waking up for featuring our Raspberry, Chia & Vanilla Granola Blue Frog + vanilla yogurt + berry compote + passionfruit @georgia_mayor_ showing us how it’s done 🥄 #BLUEFROGBREAKFAST #WORTHWAKINGUPFOR

Just a couple of nuts talking business 🥜🥄

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Just a couple of nuts talking business 🥜🥄

Our cerealsy nutty new arrival is winning hearts (and mouths) of breakfast lovers nationwide.

If you haven’t got your hands on our @picspeanutbutter Peanut Butter Crunch Granola yet, this is your sign 👀🥜🥄

#BLUEFROGBREAKFAST #CEREALSYNUTTY

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Our cerealsy nutty new arrival is winning hearts (and mouths) of breakfast lovers nationwide. If you haven’t got your hands on our @picspeanutbutter Peanut Butter Crunch Granola yet, this is your sign 👀🥜🥄 #BLUEFROGBREAKFAST #CEREALSYNUTTY

She’s crispy, she’s crunchy, she’s cerealsy nutty 🥜 and she’s hitting a supermarket shelf near you!

Packed with @picspeanutbutter , golden oats, toasted coconut and loads (and loads) of peanuts…now that’s what we call worth waking up for.

#BLUEFROGBREAKFAST

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She’s crispy, she’s crunchy, she’s cerealsy nutty 🥜 and she’s hitting a supermarket shelf near you! Packed with @picspeanutbutter , golden oats, toasted coconut and loads (and loads) of peanuts…now that’s what we call worth waking up for. #BLUEFROGBREAKFAST

Something cerealsy nutty is loading…have you spotted our latest arrival?

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Something cerealsy nutty is loading…have you spotted our latest arrival?