Natural ingredients and bold flavours.

Boldly
following our hearts
and breaking the rules.

We source ground-breaking ingredients from across the globe to create a taste explosion that’s packed with goodness. The latest science, the best ingredients – we’re on it. Because the truth is, we just like to bring joy and a little bit of magic into our food and the lives of people around the world.

Taste
the Blue Frog
Boom

A product for conscious consumers, Blue Frog products use natural and organic ingredients that are sustainably sourced and grown, are low sugar, high protein, and offer grain free and gluten free options. We source what we can here in New Zealand and take great pride in finding the best flavours, naturally created – so if we can’t source it locally, we scour the world to find the right blend of flavour and healthy goodness!

All natural ingredients

We’re founded on the simple premise that what’s good for you should taste good too. Blue Frog is a blend of carefully sourced, all natural ingredients put together in ways that will have you leaping out of bed. Which is why we use only the best ingredients from the finest sources – they’re worth waking up for. 

More about Heilala Vanilla

Heilala Vanilla

We understand that to make the best tasting cereal, you need to start with the best ingredients. That’s why we use only the world’s best vanilla - Heilala Vanilla. Hand pollinated, sustainably harvested and traditionally cured and dried, Heilala Vanilla is authentic and bursting with flavour. It’s a no brainer, flavour creator!  
Find more about Heilala Vanilla

More about Harraways

Harraways

If your main ingredient is oats, you better make sure they’re the finest of them all. Which is why each week we have a Harraways delivery to our factory. And with their commitment to a sustainable business approach now and for the future, we are proud to have them in our cereal.
Find more about Harraways

More about Fresh As

Fresh As

Not many can give a freeze-dried crunch quite like Fresh As. They dry the raspberries and plums and we mix them in, giving our cereal a fresh zing to brighten up your morning.
Find more about Fresh As

More about Hemp New Zealand

Hemp New Zealand

A handful of seeds and a very big dream was all it took for Hemp New Zealand to be born. Their mission? To create a pristine environment for the health and wellbeing of all life. We like that, which is why we created the world’s first ever probiotic porridge using their creamy hemp seeds.
Find more about Hemp Farm

Share your BOOM

BOOM your buds with Blue Frog Breakfast #boomyourbuds

Nothing better on a slow weekend morning than a nourishing bowl of oats - topped with Blue Frog of course! ✨ 
📷 @nourishandflourishsyd

#bluefrogbreakfast #worthwakingupfor
Fridays suit (Blue Frog) purple, so mix it up and mix 'em in. 

#bluefrogbreakfast #worthwakingupfor
In case you missed it (and trust us, you don't want to), here's @julzhealth's Breakfast Apple Crumble, made using our probiotic filled Triple Nut granola 🥜 Recipe a few posts back! ✨

#bluefrogbreakfast #worthwakingupfor
Not much is a better match than our Keto cereal and creamy yoghurt. So we've teamed up with @easiyo_yogurt to bring you deliciously nutty breakfast inspo. 

Keep your eyes peeled for recipes and competitions to make your breakfast Worth Waking Up For. Coming soon... 👀

#bluefrogbreakfast #worthwakingupfor
Crafted in NZ, made with love, good for you and just damn delicious. It's cereal that kinda makes you want to stick your face in it. 🥄

#bluefrogbreakfast #worthwakingupfor
@harriet_well knows the key to life is b a l a n c e. And we couldn't agree more when it looks this good! 🙌

#bluefrogbreakfast #worthwakingupfor
We don't think you should miss out on amazing deals just because you're not with us at the Christchurch Go Green Expo... so we're offering 20% off OUR WHOLE SITE, THIS WEEKEND ONLY. Use code GREENFROG at checkout. Don't be a snail, frog jump to it! 🐸

*Discount code valid until 11.59pm Sunday 7 August. Can't be used in conjunction with other offers.

#bluefrogbreakfast #worthwakingupfor
Come see us at the Christchurch Go Green Expo THIS WEEKEND! ✨

We'll be at Stand E1 tomorrow and Sunday with a bunch of epic (& exclusive!) expo specials so be sure to come say hello 👋 We can't wait to see you all!

For more information & to get your tickets visit https://www.gogreenexpo.co.nz/location/christchurch/

#bluefrogbreakfast #worthwakingupfor #gogreen #expo
Crafted in NZ, made with love, good for you and just damn delicious. It's cereal that kinda makes you want to stick your face in it. 🥄

#bluefrogbreakfast #worthwakingupfor
Crumble for breakfast? We say YEAH 😍 @julzhealth has created a delicious version using our Triple Nut granola 😋
Sundays are for slow mornings, hot coffee and a steaming bowl of probiotic-filled Cacao, Hazelnut & Vanilla porridge. 🥣 

#bluefrogbreakfast #worthwakingupfor
Our Black Doris Plum cereal makes it feel like Valentine's Day every day... sumptuous, juicy plums, low sugar and filled with collagen - you'll be in looooooove. 😍

#bluefrogbreakfast #worthwakingupfor
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