NEW Probiotic Porridge - Raspberry & Chia Seed.
NEW Probiotic Porridge - Raspberry & Chia Seed.

NEW Probiotic Porridge - Raspberry & Chia SeedSHOP NOW

Crunchy Peanut Butter Cereal

Crunchy Peanut Butter CerealSHOP NOW

BLUE FROG Porridge Rhubarb Cacao Yoghurt

Probiotic Porridge - Vanilla & Chia SeedSHOP NOW

Blue Frog Kaipara Kumara

Grain Free CerealSHOP NOW

Blue Frog Raspberry

Zesty Raspberry CerealSHOP NOW

Blue Frog Lime

Ancient Grain CerealSHOP NOW

Blue Frog Kids Peanut Butter

Kids Popped Buckwheat CerealSHOP NOW

Hello and welcome to Blue Frog®!

We are a premium breakfast business with big ambitions.  Our mission?  To liven up your breakfast experience with wholesome, innovative and nourishing choices.

Why eat boring when breakfast can be Cerealsy Good®?!

You already know it’s the most important meal of the day.  We believe you deserve better.  Thank goodness for Blue Frog®!  Finally, a breakfast that’s Worth Waking Up For.

TARTAN UP YOUR BREKKIE!

New flavours

New formats

Find out more.

Meet our NZ Food Awards Heroes!

Blue Frog Zesty Orange Syrup
Blue-Frog-Kaipara-Kumara-FOP-3D-with-awards
Blue Frog Zesty Raspberry Cereal
Blue Frog Dark Cacao Cereal
Blue Frog_Vanilla Bean Porridge
PROBIOTIC PORRIDGE Vanilla Bean & Chia Seed

Our Ingredients are our Champions.   Read More

Meet our Chief Cereal Maker.

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